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Aside from the new ZenFone 5 series launched last Saturday at an event in One Esplanade, Pasay City, ASUS also launched the ZenFone Max M1, a toned-down version of the previously launched ZenFone Max Plus M1.

Previously announced at the Mobile World Congress (MWC) in Barcelona last February, the ZenFone Max M1 is dubbed as ‘the battery king’ amongst their smartphone lineup – because it has an enormous 4000mAh battery which effectively made the phone’s battery life last longer.

Photo: Bryan Snow/AMG

While we’re still in the process of getting a unit for a review, we’ll give you a glimpse of how this smartphone would compete in terms of its specifications and performance, aside from the fact that it’ll last a day without a charge (depending on the usage).

The ZenFone Max M1 is powered by a not-so-new Qualcomm’s Snapdragon 430 processor, and is also paired up with Adreno 505 as well as 3GB of RAM and 32GB of internal storage.

Nothing fancy and no notch on top, the panel underneath is a 5.5-inch HD+ (1440 x 720, 16:9 aspect ratio) display – yes, the lower resolution was to probably save more battery life.

All of that greatness is powered by ASUS’s ZenUI 5.0, their own flavor of Android 8.0 Oreo, and a really big 4000mAh battery.

Specifications and Features

Specs ASUS ZenFone Max M1 (ZB555KL)
Display 5.5-inch HD+ 16:9 display (1440 x 720 resolution), 83% screen to body ratio
Processor Octa-core Qualcomm Snapdragon 430
GPU/Graphics Adreno 505
Memory/RAM 3GB
Storage 32GB
Rear Cameras 13-megapixel with f/2.0, PDAF, 1080p 30fps video recording8-megapixel 120-degree wide-angle
Front Camera 13-megapixel f/2.0 front camera, LED Flash
Battery 4000mAh
Connectivity, Wireless and Features Dual SIM, 4G, LTE, WiFi, Bluetooth 4.0, GPS, A-GPS, GLO, Micro USB, fingerprint scanner (rear), 3.5mm headphone jack, FM Radio
Software Android Oreo 8.0 (ZenUI 5.0)


The ZenFone Max M1 will be sold in the Philippine market for only PhP9,995 with Midnight Black as the only color option and is now available on all authorized dealers and ASUS stores, nationwide.