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Image: Dell

Bringing e-waste recycling to a new heights!

While we all know that Dell is known for making electronics, especially your favorite laptops and computers, the company is now launching a line of gold jewelry in collaboration with jewelry store Bayou with Love.

The jewelry line, called “The Circular Collection,” includes rings, earrings, and cuff links.

Image: Dell
Image: Dell

According to Dell, the gold in the jewelry is all harvested from recycled motherboards, and is intended to “highlight the widespread impact that e-waste, or disposable electronic equipment, has on the environment and the role we all play in advancing a circular economy.

Why does it matter?

As Dell’s vice chairman Jeff Clarke says, it’s part of a larger effort to recycle e-waste materials.

“When you think about the fact that there is up to 800x more gold in a ton of motherboards than a ton of ore from the earth, you start to realize the enormous opportunity we have to put valuable materials to work.”

The company also announced a program to use recycled gold in new motherboards, starting this spring. These reclaimed components will ship in the company’s new Latitude 5285 2-in-1s in March. Dell says it aims to use 100 million pounds of recycled material in its product portfolio by 2020. If you’d like to contribute a laptop to the cause, you can drop it off at any Goodwill that’s participating in the Dell Reconnect program.

Availability

Dell’s The Circular Collection jewelry line is available on Bayou with Love’s website, but — it’s not cheap. The least expensive ring in the collection costs $78. Remember, it’s still made of legit gold.