Last September, Twitter launched a test that tries to expand its frustrating 140-character tweet limit so that each and everyone can express themselves more*.
While this test isn’t initiated globally, during its first few days, many people tweeted with the full 280 character limit but after the hype of tweeting more than the usual character available has subsided, it remained as usual.
According to Twitter’s data, only 9% of Tweets in English hits the 140-character limit. With the expanded 280-character being implemented, that number dropped to only 1%.
Many Twitter users expressed their concern about their timelines which would be filled up with 280-character tweets when the said test have surfaced out on news, however, only 5% of sent tweets are longer than 140-characters and only 2% are beyond 190 characters.
Twitter also emphasizes the hype that occurred when they’ve first announced the roll-out of the 140-character expansion to 280 characters, which might happen again soon with tis global roll-out. They’ve said that the ‘hype’ won’t last long, just like what happened before.
Some users even write a few characters per line to make their Tweets extra large, which Twitter sees as a novelty effect.
Twitter seems to commit on their platform by listening and observing a problem our global community was having, by studying data to understand how they could improve, trying it out, and listening to users’ feedback.
However, as Twitter notes, some languages would still limit to 140-characters. (see italicized text below (from source)):
*Japanese, Korean, and Chinese will continue to have 140 characters because cramming is not an issue in these languages. In fact, these languages have always been able to say more with their Tweets because of the density of their writing systems. We shared more about this thinking and our research here.
Source: Twitter Blog